Cowboys Who Care Foundation is a non-profit organization that provides support, smiles and free cowboy & cowgirl hats to kids with cancer & other life-threatening illnesses. www.cowboyswhocare.org Featured in the video is comedian Cowboy Bill Martin, Trick Roper Anthony Lucia, Singers Steve Helms, Chris Rivers, Steve Stewart, Pro Golfer Shannon Fish, Pro Rodeo Lane Hedeman, volunteers, Joe Seale, Gralin Johnson, Curtis and Cathy White