It’s time to meet the “felfie” or “farmer selfie”.

Author: Kristy


Felfies help people understand where their food comes from

Yes, farmers love taking selfies with their animals, but the real benefit is engagement between food producers and consumers


Calves are the perfect felfie partner for Rebecca Schlehlein of Wisconsin. Photograph: Rebecca Schlehlein
In 2013, Oxford Dictionaries’ word of the year was “selfie”. Their official definition was “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” My personal definition of the word is: photos my younger cousins take while looking like ducks sitting in cars are posting on Instagram all the time.My cousins are sick of me quacking at them. I tell them I will quit when they do. While I think that we have all seen enough Justin Bieber and Kim Kardashian poses with her butt selfies, I’ll admit, seeing a glimpse of the lives of Pope Francis, the First Family, and NASA astronauts via their selfies, is pretty cool (certain questionable instances aside).

While no one is surprised to see Hollywood starlets posting their selfies, some might be surprised to see a Kansas cattle rancher or Indiana popcorn grower posing theirs, but they are. It’s time to meet the “felfie or “farmer selfie”.
According to market research, more than half of farmers today are rocking smart phones. Those phones have cameras, and if we have learned anything from Hollywood, a camera means you must take photos of yourself. A camera with an Internet connection means you must take selfies. While the felfie seems to have started in the UK, ( it’s becoming a popular trend in America and beyond



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