Texas cattle rancher recognized in Anheuser-Busch ad

Author: Kristy

A new advertising campaign for Busch beer recognizing everyday heroes who are hard-working and involved in their community shines a spotlight on a Texas cattle rancher.

The campaign with the tagline “Here’s to Earning It,” launched Monday with profiles on eight men and women from around the country. One of the profiles features Brandon Harris, a cattle rancher and EMT in Manvel, Texas.

Harris is one of four participants in the campaign who are also featured in their own mini-documentary.

The two-minute film recognizes Harris for his drive to work in the cattle industry as well as his involvement in the community as an EMT.

While working with ranch owner Dorothy Wynne, Harris talks about the lessons he learned on the ranch.

Harris adds to his busy schedule by sharing his passion for the cattle industry with kids who visit the ranch.

The hard-working rancher exemplifies the type of person Anheuser-Busch wants to recognize through the campaign.

“Our goal with Busch Heroes is to shine a spotlight on those who aren’t afraid to roll up their sleeves and get their hands dirty, on and off the clock,” said Edison Yu, vice president, value brands, Anheuser-Busch. “There are countless ‘heroes’ out there, and we want to honor each one of them for their accomplishments and their commitment to earning it in all walks of life.”

In addition to TV commercials and the mini-documentary above, Harris and the other “Busch Heroes” will appear on special-edition Busch and Busch Light packaging, print advertisements, retail displays and region-specific billboards.


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